Writing Negative Reviews

This week I went back and read Electron Deception’s negative show review from April (sorry, I'm not linking to that). I was really trying to see if any of our efforts to drive it down in the Google search results had worked (they hadn’t), but it got me thinking about the purpose of reviewing things, especially local things.

 

Ultimately, as I’ve considered this topic, I believe that writers who decide to cover local events should actually avoid giving negative reviews, at least initially. If communities are going to thrive and produce things (arts, restaurants, etc.) people have to actually go out and support those things; negative reviews, on the other hand, prompt people to avoid local activities and can contribute to increased isolation. Taken to their extreme, they also eventually kill off local endeavors and leave people with few options other than chain restaurants, generic music, and mediocre art.

 

I’m not suggesting here that writers simply lie and say that everything local is good. Instead, I would hope that when covering a community, they focus on the positive. If a restaurant, musician, etc. isn’t great, simply chose to cover something else. If at some point something becomes so big and so ubiquitous that members of the community have begun weighing on it with various opinions, then it might be time to start writing honest, hard-hitting reviews. I know that’s a nebulous distinction to make, but the vast majority of local entrepreneurs and artists aren’t becoming rich, famous, and powerful. Instead, they’re struggling to make ends meet and a single negative review can sometimes force them out of business.

 

Of course, negative reviews may prompt people to improve whatever it is they’re trying to sell. When Electron Deception got our scathing review we genuinely tried to address some of it’s more legitimate points. On the other hand, most of our efforts have never been heard by anyone; our shows often don’t have huge attendance and the review has certainly not done anything to improve that. In fact, despite our efforts, we think the negative review may have caused some people to not come see us, even after we’ve changed our sound considerably. If the people who wrote the review had wanted to improve the music scene they could simply given their suggestions to us privately, let us work on them, and waited to see what had happened. If they had done that we would have been happier of course, but local venues might have made more money when we played there (because more people would have wanted to come out) and parties would have been livelier (for the same reason). However, as it was, the negative review only dampened the music scene across the board.

 

Electron Deception is just one small band and few people will probably remember us, but I think this incident is illustrative of the anti-community effects of negative reviews generally. If a writer, blogger, or journalist decides to condemn a local theater production or restaurant, for example, people will go elsewhere. If you live in New York where there are hundreds (or thousands) of local performances and food establishments all the time this probably isn’t as big a deal. However, if you live in a mid-sized town (like Provo, Utah, for example) people don’t necessarily have other options. A scathing review of a single local theater production can thusly put an end to all or most of local theater generally. A bad review of a local restaurant can drive people to chains (which typically serve terrible food). In both situations innovation is stifled, local economies suffer, and people interact less with each other.

 

Journalists certainly don’t have the responsibility to advertise for local businesses and events. Journalistic integrity is important and should be defended. (I would argue, however, that that doesn’t apply to the blogosphere, where many local reviews take place. A negative review on a blog seems closer to cyberbulling than journalistic honesty to me.) Still, if we want to live in vibrant places where diversity and creativity abound, it’s important to ask ourselves if what we’re writing is going to bolster that community, or stifle it.