Provo Post 3: Bookstores, Art Galleries and Other Unsustainable Ideas

Here's the short version of this post: As much as we'd all like downtown Provo to be filled with cool art galleries, bistros, cafes, bookstores and other stuff (that's definitely what I want, at least), I believe it's currently premature to focus much energy on cultivating new establishments in that vein. Downtown probably has as many (or more, maybe) of these types of businesses as it can sustain.

Here's the longer version:

My desire to blog about Provo was kicked started by a recent survey the city conducted. As most people in Provo (should) know, the city is trying to revitalize the downtown area, and the survey focused on what people want. Here's a quote from the comments section:

"New small biz retail, unique eats, urban living space, cafe's and bookstores,
cultural events and artspace, independent film house and sundance film festival venue"

And another:

"I would love to see a chain restaurant where Los Hermanos was evicted from
(like Olive Garden) and a good bookstore such as Barnes and Noble or Borders. "

I pulled these two comments because the both mention bookstores, which was a recurring theme in the survey.

First off, I find these comments ironic because until very recently, downtown Provo had two bookstores. Also, a new bookstore just barely opened up on Center Street. But aside from betraying a lack of familiarity with downtown Provo (why are you taking the survey if you don't even know what stores are there?), the comments reveal that a lot of people want downtown to be an exiting, cosmopolitan, urbane place. In addition to the comments about bookstores, I've heard/read people frequently express a desire to have more art galleries, cool restaurants/cafes, unique retailers, and other fun businesses.

I count myself among those who would like to see Provo filled with that kind of business. But after living in Provo for eight continuous years, I have become convinced that a downtown filled with these kinds of businesses is currently unsustainable. Why? Well, most obviously, because they keep opening, and almost as fast they keep closing.

But beside that, downtown Provo already seems to have reached it's saturation point with regard to cool businesses. There are a bunch of restaurants. A couple of (or three) great music venues. Two bars. Every once in a while a new consumer business will open (Gloria's Little Italy, for example) but surprisingly often these new businesses are merely filling a niche that was only recently vacated. (Ottavio's closed shortly before Gloria's opened, for example. Similarly, a new night club is planned for downtown, which will fill the niche recently vacated by the closure of Atchafalaya.)

Relatedly, there seems to be little or no market for some kinds of businesses. Bookstores are cool and I'd love to sit around sipping fancy drinks and reading newspapers in them, but the reality is that they're going the way of the dinosaur. Even big box chains are not immune to this. The reality is that not a lot of people buy books, and those who do increasingly use the internet to get them.

"Small biz", to quote from the survey comment above, has a similar problem. There have been — and still are to a lesser extent — very unique retailers in downtown Provo. For example, I occasionally purchased clothing from Coal Umbrella and Mode Boutique. So did a lot of people. But it wasn't enough to keep these places in business. Things like art galleries seem to have even more trouble. Every time a new one opens up I get really excited, and every time one closes I get a depressed. Can't we just all choose to patronize awesome places, and then Provo will finally be really cool?

Unfortunately, no. A few committed people just don't have the money, time and resources to do that. Wanting people to patronize cool businesses is not enough. I, my friends, and people like me can't afford to constantly buy things at galleries, eat at nice restaurants, etc. Also, telling people to patronize cool businesses is not enough. I remember casually overhearing someone at the old Sego Gallery complain that people just weren't supportive enough of the arts. I agree, but complaining about it won't change that fact. Behavior is rarely changed by exhorting — it's changed by incentivizing.

Ultimately, I think this is a good illustration of what I was talking about in my last post: population density. I think the ulimate thing we need in downtown Provo are more consumers. Sure, broad cultural changes can and should take place. People in Provo should become more supportive of independent businesses, local artisans, and the arts generally. But those changes will take time and will likely not come soon enough to adequately sustain what we currently have, or inspire new ideas.

So, while I laud individual efforts to start new businesses in downtown Provo, as I think about the larger efforts I believe we (individuals, entrepreneurs, the city, etc.) ought to focus on increasing demand for a revitalized downtown, not on increasing the supply of things in downtown. After all, supply without demand in downtown Provo (e.g. real estate and commercial space) is what gave us the relative ghost town we have today.

Provo Post 2: Downtown population and an underlying assumption

Not long ago I was involved in a discussion about rail service linking Provo to Salt Lake City. I'm excited for it, but during the discussion a couple of people mentioned how they had discussed the issue with economics professors who believe that it is an economically unjustified project. Their reasoning was essentially that population density is too low in Provo (and Utah County) for the rail service to be worth the cost. Basically, they think not enough people will ride it, because there simply aren't enough people. (They contrasted Utah with the East Coast and Europe.)

Economics isn't the only lens through which to view the world, of course, and there are other reasons to build rail lines. Also, I'm no economist and I was hearing all this in a debate (while arguing against it, actually).

But I find it persuasive and, more importantly, a useful way to think about many of the problems plaguing downtown Provo. Think about it: if population density in Provo was comparable to, say, Boston, there would be more potential consumers in a very small area. If it was comparable to Paris, all the better.

Obviously higher population density comes with its own challenges, but it seems like one of the primary reasons downtown Provo struggles is that there simply aren't enough people to sustain a lot of consumer-oriented businesses. To make matters (economically) worse, the conservative, LDS culture of Provo hardly encourages residents to living in downtown to lead extravagant, spendy lifestyles.

As a result, the population is flung out in a way that divides consumers. Some people go to the Riverwoods. Some to the malls. Some to American Fork. And none of these areas truly become community gather places, and none really thrive.

This problem is compounded in downtown Provo because it is not, in fact, centrally located. Even commuting consumers are only marginally likely to visit it. Though it is the biggest urban center in Utah Valley, it is actually several miles south of the more affluent communities — Highland, Alpine, Cedar Hills, etc. — that could actually patronize downtown business. I have no love of these communities, but they generally have more disposable income than communities in south Utah County. And unfortunately it's often easier for north county residents to go to American Fork, Thanksgiving Point, etc.

All this is to say one thing: among all the solutions to solve downtown Provo's problems, gradually increasing population density around the area is the most obvious to me. The logistics of doing that are beyond the scope of this post, but as I discuss Provo, the need for higher density population will be a major underlying assumption. Some posts will try to justify that assumption. Others will simply take it for granted that Provo cannot have a vibrant, urban center smack in the middle of a sleepy, suburban-style community.

Provo Post 1: Introduction

I've lived in Provo almost continuously since 2003. (Traveling abroad has taken me out of the city on a couple of occasions for months at a time.) For most of my time in Provo I have lived in the historic Joaquin neighborhood. I also lived in Provo for a year from 2000 to 2001, and I was born in Provo in the early 80s. For what it's worth (not much to some, more to others) I'm also a descendant of the prominent families that founded and built the city up.

I've decided to write a few blog posts on Provo, which because of my background is both my native and adoptive home. It is not my favorite city on earth, but it is my favorite city among those in which I have been a long term resident. I also believe that despite what many people say, it is not "lame" or boring, and that it is definitely getting better and better.

I want to write these posts because Provo seems to be approaching a unique and exciting moment. It frequently ranks as a good place to live, a city with promising economic prospects, and a place that is projected to grow dramatically in coming years. On the other hand, there obviously are a lot of competing visions about what Provo should be. The neighborhood where I just bought a house (and where I had been living for years) has been roiled by controversy over a recent change in paving laws. Provo's downtown is pathetic (but improving). Many aspects of the youth culture — including successful businesses— are seemingly marginalized, or worse, but government and older residents. As someone who is choosing to live in Provo, I have strong opinions about all of these issues, and others.

For my part, I’ve lived in the city as an undergrad, a grad student, a working professional, a home owner, a musician, a filmmaker, and a bunch of other things. I recently bought an old home on a tree-lined street. I was attracted to the city by the music scene, the (unfortunately ebbing and flowing) arts scene, the bike-ability, the climate, and other things. So there's a brief introduction for anyone (or no one?) who cares.

Provo in Businessweek

Businessweek recently ran a story about Mormons and business. It’s fairly interesting, but on the fifth page it describes Provo as

“a city of roughly 100,000, laid out on a grid of colossal six-lane streets built up into a maze of housing developments, hotels, and fast-food chains.”

I think the tone of the sentence is (meant to be) vaguely insulting, and at very least it’s meant to contrast the city to others that have successful business schools. But I also think its really kind of interesting. It makes Provo seem so much bigger, and wilder, than I typically perceive it to be.

Clearly, whoever wrote the sentence has never been to Provo. After all, I can’t think of any six lane streets, and I wouldn’t describe it as a maze (when I think of maze-like cities I think of alley-filled places in Europe or South America).

But in any case and despite it’s intentions, I don’t think it’s a wholly unflattering description.