
More specifically, In-N-Out, as a chain, works against local communities in a number of ways. Most obviously, it siphons profits back to its California headquarters. Though it reportedly pays its employees well and ranks high in customer satisfaction, the bottom line is that the people getting the richest are concentrated in one central location. In my case, that location also happens to be hundreds of miles away.
In addition, the company competes with and undercuts more unique businesses that are based in the community. Someone will probably read this and complain that if those businesses can't compete they deserve to go under, but what options are available to them when confronted with the billions of dollars and virtually unlimited resources of a huge company? Without any real advertising budget or marketing strategists, it might take years for a local burger joint to achieve profitability. If In-N-Out decides to open a store nearby, they're immediately out of time to win over new customers. Entrepreneurial vigor obviously wilts and with it creativity and diversity. Because of the chain's clout and name recognition, then, consumers don't really have a chance to make informed decisions.
There are lots of reasons that In-N-Out, like all chains, is destructive to local communities, but the point here is that it isn't extraordinarily cool, unique, or better than other companies that are frequently lampooned as "evil corporations" in popular culture. It surely siphons less profits back to its corporate headquartes than McDonalds, but it still does it.
What is so surprising about this debate, however, is how thoroughly people believe in the image that In-N-Out is selling. Much like Apple Computers (which I use and love), In-N-Out has marketed an ethos of coolness, underdog values, and small-time business. Increasingly, however, the image is simply the result of slick corporate packaging. Compared to local businesses, the company merely puts a facade on a bloated profit-machine. They've essentially duped the consumer into thinking they're better than other chains, when in reality, they're the same.

